M4U1 Advertising Welcome to the unit

Unit One   Advertising

§Welcome to the Unit§

 Teaching Aims:

u  To make students aware of the role of advertising in our daily life

u  To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them

u  To discuss the last three questions to improve their speaking ability

Teaching Key & Teaching Difficulties:

u  To help students understand the role of ads

u  The usages of some key words.

Teaching Procedure:

   Step One: Leading-in

T: (Greeting the class as usual) Now we will talk about advertising. Then by the way:

1)      Do you like reading or watching advertisements?

2)      What kind of ads do you like best? And why?

3)      Where can you find advertisements?

(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.)

       Ss: … (Encourage them to express themselves)

   Step Two: Speaking

       T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are six pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:

1)      What can you see in the picture?

2)      What can you read on it?

3)      What does it persuade us to do or what does it try to tell us?

Ss: …

 (Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions)

T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the six pictures again. Later on put each of them in the correct group.

   T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.

Step Three: Discussion

   T: So, now look at the three questions and discuss them in groups of four.

1)  Have you ever bought a product or service after reading or watching an ad?

2)  What was it? Now do you believe that advertisements tell the complete truth?

3) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?

4)  What do you think makes a good advertisement?

   Ss: …

     (T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.)

   T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.

Step Four: Language Points

1)        advertise vt. 为……登广告、做宣传

           vi. 登广告

advertisement= ad n. 广告

     put an advertisement  登广告

         advertise for …  登广告征聘……

e.g. The company is advertising for a new manager.

2)  be aware of …  知道、明白、意识到……

be/seem aware that …  察觉、发觉、发现……

   e.g. Every body is aware of the importance of protecting rare animals.

   e.g. Buried in deep thought, Tom wasn’t aware of what happened around him.

   e.g. Nowadays, people seems aware that some products don’t stick to the promises of their advertisements.  

   3)  think about … 考虑……

       think of …  想起、想到……

       think out … 想出……

       think over   仔细考虑

Step Five: Homework

1.        Ask students to read the passage in Part B on page 95 in workbook as their homework. Teachers can check the answers in or after class

2.        Let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.