M4U1 Advertising

§Reading§

Teaching Aims:

l  To learn more about advertisements

l  To learn how to read a expository writing

l  To read the passage Advertisements and complete related answers

l  To improve their reading comprehension skill by fully participating in all activities

Teaching Key Points & Teaching Difficulties:

u  How to improve their reading ability through teaching activities

u  How to let them gain some insight into advertisements and help them deal with advertisements in their daily life

u  The usages of some key words

Teaching Procedure:

Step One: Leading-in

     T: (Greet the students as usual)In the last lesson we discussed four advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. Please look at the title and tell me:

Ø  What might be talked about in the article?

     Ss: … (Any possible answers are acceptable)

      (This step is to help them predict the contents of the passage which is of great help to improving their reading comprehension ability)

Step Two: Reading Comprehension

     T: Very Good! Now let’s read the article to check whether your prediction is correct ot not. First of all, please open your book to page 2. Go through the questions in part A first and then read the text silently to find the answers to the three questions:

1)        What do ads try to persuade people to do?                                                                          

2)        What does PSA stand for?

3)        What do PSAs aim to do?

 (Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )

     Ss: … (Encourage them to give their answers in their own words.)

     Suggested Answers:

1)       To buy a product service or service, or to believe in an idea.

2)       Public service advertisements

3)       They aim to teach us and help us lead better lives.

T: Wonderful! Since we read the article once, I think you can a general idea of the passage. But if you want to get a better understanding of the article, you should read an article several times. So please look at Part C1 on page 4. Do the true and false exercise.

    Part C1:

l  Most people are not aware of how many ads are around them.

l  Advertisements are always meant to promote a product or service.

l  PSAs are only found in newspapers and on TV.

l  PSAs and commercial ads use some of the same methods.

l  Commercial ads often give us valuable information about how to live our lives.

l  An ad warning people against smoking is an example of a PSA.

Ss: … (Ask them finished it individually)

  Suggested Answers:

    1. T  2. F  3. F  4. T   5. F   6. T

T: Great! Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.

   Part C2:

l  Where are advertisements usually found?

l  What is the major distinction between commercial advertisements and PSAs?

l  Why are some of the advertisements clever according to the article?

l  When did China begin a nationwide public service advertising campaign?

l  Why should we follow the advice in PSAs?

Step Three: Reading Strategy

  T:  Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passages require different reading strategy. The article we have learnt is an expository writing. Then:

Ø  Do you know how to read an expository article?

  Ss: No.

  T:  Ok. Please read the reading strategy on page 3 and try to answer the two questions:

1)      What is expository writing meant to do?

2)      What is its basic format?

  Ss: …

 (Remind them to concentrate on the letters in bold )

  Possible Answers:

1)      It is meant to introduce you to basic information on a topic.

2)      It usually follows the basic format: introduction of the subject, examples and facts that develop or support the idea, conclusion.

  T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability. That’s all for the reading. If you have any problem, please point it out and ask me for help.

     (Give explanations if necessary and ask them complete the left exercises after class.)

  The Keys to Part D:

     1.h  2.c  3.b  4.d  5.f  6.g  7.e  8.a

  The Keys to Part E:

     1.dealing with  2.comments  3.promote  4.fool 

5.even if      6.cheated  7.campaigns  8.benefit

Step Three: Post-reading Discussion

    T: Well done! Last but not least, work in pairs and discuss these questions with your partner.  

1)        What are the differences between commercial ads and public service ads?

2)        Do you think young people are easily persuaded by ads? Why or why not?

3)        What is the best PSA you have ever seen? Why do you think it is impressive?

 (This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.)

Step Four: Homework

Ø  to complete the remaining exercises on page 4 and 5.

Ø  to do parts A1 and A2 on page 90 in workbook